Travel Bloggers: Marketing and PR professionals in flip-flops?

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What is your first thought when you see a headline ‘Best practice in travel blogging’? If you are like me you will have this idea that bloggers are autonomous individuals bringing the world to their readers in the same spirit as investigative reporters in the conventional news channels. With this…

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Social media and music: If social media be the food of love…

I have helped several music centred organisations including Most Entertaining, one of Scotland’s foremost music tuition companies and the world renowned Scottish National Jazz Orchestra led by saxophonist Tommy Smith. I’ve brought focus to their thoughts on how social media might be harnessed to their advantage. I have already posted…

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