Continuing from earlier post on appropriate tweets in in business marketing here’s an update. The new ideas are in red typeface.
First, as a reminder of what not to tweet on your business twitter here are some examples of inappropriate drivel…
“Oh god! Not Monday again. Another boring meeting with xxx at xxx!”
“On the train to Doncaster. Hot babe / hot guy in carriage two.”
“Cappuccino! Yummy!”
And now the list of the sorts of things you should be tweeting
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- New promotions “2 hours music class for the price of one at…”
- Future events on the diary like trade shows “Earls Court home appliance section, stand 34.5. Come see our new blender”
- Product launches “Sample our biscuits at all Sainsbury stores in Nottingham this Monday!”
- Heads up on important industry news “New tax laws – how will they affect your small business? Call xxxx accountants for a free consultation”
- New blog entries ” ‘Wedding destinations – the photographer’ Check out our new article on making your big day”
- New Youtube promo films “A message from our CEO”
- Requests for information – invitations to participate in online poll “What colour would you like your fridge?”
- Start a contest. “Win a holiday for four at any one of our Spanish resorts.”
- Invite questions on your products and services “We’re doing some thinking for next year at xxxxx Theatre. What would you like to see?”
- Announce a GroupOn deal “We’re the deal of the day on GroupOn. Off roading and paintball combined in Wiltshire. Check it out!”
- Announce new social media involvement e.g. “Sign up to our youtube channel”
- Congratulate colleagues on recieving industry awards “Jeff Davis – innovation award at xxxxx industry conference”
- Welcome new colleagues to company with link to information on their impressive work in your industry “Our new head of contracts in Europe, Karen….”
- Job vacancies/auditions etc
- Announce success in bids for important contracts “Somerset council housing bid success – sustainable development on brownsites”
- Organise a tweetup “Come meet us for real at the annual tweetup – George Hotel, Edinburgh, 6th September”
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