There are a lot of people who imagine that simply setting up a Twitter account or Facebook Page is a significant advance down the road to social media marketing success. They are wrong. They are no closer to social media marketing success than a monkey buying a pencil is to…
Even though it is clear that social media such as Twitter, Facebook and Youtube are effective tools for marketing I have occasionally met business people who dismiss all social media platforms as part of a ‘Big Brother’ conspiracy, as big corporation and/or governmental mechanisms for monitoring people. In the…
Sugar or salt? Which is better? Well of course neither sugar or salt is essentially better than the other but they both have their place. I’d never have salt in my tea. Sugar on my chips would be awful. I like a bit of both in my porridge. A similarly…
I have helped several music centred organisations including Most Entertaining, one of Scotland’s foremost music tuition companies and the world renowned Scottish National Jazz Orchestra led by saxophonist Tommy Smith. I’ve brought focus to their thoughts on how social media might be harnessed to their advantage. I have already posted…
I don’t pretend to know everything about anything. Thankfully I don’t have to. I have the internet to fill in the gaps. This is the first of a series of blog posts designed primarily to point you in the direction of great sources of information I have found. Some…
As a candidate for executive positions my experience of recruitment companies is fairly uniform. Normally I will only sign up with a recruitment consultant as part of the process of application for a particular post I have already found on the internet. The recruiter, acting as a middle man filtering…