Social Media: Amateur versus Professional Photography and Video Production

  I have over recent months heard professional video film makers and photographers insist that poor production values on corporate photography and video reflect badly on a company. Is this always true? I would suggest that there are several valid reasons why many companies choose to create their own video…

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Travel Bloggers: Marketing and PR professionals in flip-flops?

What is your first thought when you see a headline ‘Best practice in travel blogging’? If you are like me you will have this idea that bloggers are autonomous individuals bringing the world to their readers in the same spirit as investigative reporters in the conventional news channels. With this…

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