There are a lot of people who imagine that simply setting up a Twitter account or Facebook Page is a significant advance down the road to social media marketing success. They are wrong. They are no closer to social media marketing success than a monkey buying a pencil is to…
Continuing from earlier post on appropriate tweets in in business marketing here’s an update. The new ideas are in red typeface. First, as a reminder of what not to tweet on your business twitter here are some examples of inappropriate drivel… “Oh god! Not Monday again. Another boring meeting with…
Even though it is clear that social media such as Twitter, Facebook and Youtube are effective tools for marketing I have occasionally met business people who dismiss all social media platforms as part of a ‘Big Brother’ conspiracy, as big corporation and/or governmental mechanisms for monitoring people. In the…
I define social media publication as: original blog posts, tweets, updates on Facebook and discussions in LinkedIn groups that you originate The other social media is social media engagement: replies and retweets of tweets , comments on blogs and Facebook and contributions to group discussions in LinkedIn originated by others…
Sugar or salt? Which is better? Well of course neither sugar or salt is essentially better than the other but they both have their place. I’d never have salt in my tea. Sugar on my chips would be awful. I like a bit of both in my porridge. A similarly…
I’m always telling my clients that social media enables any and every organisation to run its own 24 hour news channel. Through text, film and audio platforms there are endless opportunities to promote your product and service. In no industry can this be more powerful than theatre. In my earlier…