There are some very common errors committed by small business owners launching into social media marketing. Too often social media beginners start strong and eager, posting 10 tweets in a day and knocking off 3 blog posts in a week, before gradually retreating into a silence that suggests to…
A common refrain I hear from business people is that ‘Twitter is a waste of time’, a mere flood of unimportant trivia. I have argued many times that used properly Twitter can play a significant role in developing and consolidating new business. To illustrate the point I have pointed…
It’s September and time, after the distractions of summer months, to fully re-engage with your business. For many businesses September is the beginning of a new sales cycle and that means securing present contracts and customers and seeking new opportunities. All of them have their traditional marketing initiatives in place…
When you hear people extolling the virtues of social media they usually lay particular emphasis on its uses as an advertising tool, as a means to examine and to market to potential customers. You hear less about their benefit to business processes. One process of particular importance to growing companies…
In the series ‘Social media for x’ started only a few short months ago I have looked at social media content for several industries including entertainment, building and recruitment. The main focus has been on the content that companies can generate themselves. I hope the ideas I have provided so…
In a stagnant housing market more people are spending money on improving the home they have got rather than attempting to sell and buy. This is good for home improvement businesses and especially those who are working to harnass the power of social media. As with all articles in…