A good portion of my social media workshops focus on the idea of starting or participating in conversations with the market. The subject of conversation that a company starts should engage potential clients’ interest and garner important feedback for the company. Quantas airlines launched a twitter campaign shortly after an…
Twitter A success close to home One properly tagged twitter can make all big difference. I made the following quick tweet in a workshop break @smmscotland Giving a #workshop on #social media in #Edinburgh today. This is where the magic happens! and this is what happened one minute later …
On Twitter we can find discussions and comments relevant either directly or indirectly to our industry to which we can choose to contribute our own thoughts. In the absence of any interesting conversations we can even start our own by asking a question or making a bold statement that some…
All I know? This blog post is a distillation of my knowledge about social media marketing. MY knowledge – not the information I have gleaned from other social media sources but rather the information I have collected in the real world through personal experience as a social media consultant and…
When someone want’s to set a category to their twitter they prefix the word with a hashtag like this # This categoristion makes that tweet visible to people searching that category of tweet. Those who had something to say about the riots in the UK recently quickly bought in to…
The number of followers a tweeter has is commonly seen as an indicator of twittering success. I have friends that boast of having over 2000 followers. The likes of Barack Obama and Kim Kardashian have over 7,000,000 followers. It can make a tweeter like me feel quite inadequate with my…