4 common types of ‘Social Media Nonsense’ and their antidotes

As a social media consultant I do my fair bit to promote social media as an effective marketing tool, but persuading small and medium sized business owners to start taking the likes of Twitter and Facebook Page seriously can be an uphill struggle. I regularly meet 2 distinct types of…

Continue reading

Social media marketing – its not free but it is necessary

Over the last week I have staged two workshopping sessions focussed on helping small companies work toward and develop a social media marketing strategy. It is often said that social media marketing is free. This isn’t true. Certainly the great majority of social media platforms – be they blogs, microblogs,…

Continue reading