I have over recent months heard professional video film makers and photographers insist that poor production values on corporate photography and video reflect badly on a company. Is this always true? I would suggest that there are several valid reasons why many companies choose to create their own video…
I’m always telling my clients that social media enables any and every organisation to run its own 24 hour news channel. Through text, film and audio platforms there are endless opportunities to promote your product and service. In no industry can this be more powerful than theatre. In my earlier…
I have helped several music centred organisations including Most Entertaining, one of Scotland’s foremost music tuition companies and the world renowned Scottish National Jazz Orchestra led by saxophonist Tommy Smith. I’ve brought focus to their thoughts on how social media might be harnessed to their advantage. I have already posted…
I don’t pretend to know everything about anything. Thankfully I don’t have to. I have the internet to fill in the gaps. This is the first of a series of blog posts designed primarily to point you in the direction of great sources of information I have found. Some…
Social media in recruitment is so important these days that there is an entire industry dedicated to it. Researching this industry it quickly becomes apparent that success in matching candidates to jobs does not come from posting lists of job vacancies on Twitter, Facebook or blogs. What works is the…
You want to start marketing using social media but you don’t know where to start. This film outlining a basic social media mix gives you a good start Remember! you can subscribe to our blog, choosing alerts on updates to only those categories that interest you. [subscribe2]