
Heating houses with ‘nerd power’ – BBC News

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Social media marketing – its not free but it is necessary
Over the last week I have staged two workshopping sessions focussed on helping small companies work toward and develop a social media marketing strategy. It is often said that social media marketing is free. This isn’t true. Certainly the great majority of social media platforms – be they blogs, microblogs,…
Hashtag guesswork
When someone want’s to set a category to their twitter they prefix the word with a hashtag like this # This categoristion makes that tweet visible to people searching that category of tweet. Those who had something to say about the riots in the UK recently quickly bought in to…
Twitter – is it all about the # of followers?
The number of followers a tweeter has is commonly seen as an indicator of twittering success. I have friends that boast of having over 2000 followers. The likes of Barack Obama and Kim Kardashian have over 7,000,000 followers. It can make a tweeter like me feel quite inadequate with my…
Social media marketing for artists – part 2
I explained in the first social media marketing for artists blog entry that the possibilities for promoting your work have never been easier, cheaper or more comprehensive. You can promote your work permanently online locally, nationally and internationally at practically no cost. I also promised to explain the practicalities of…
Social media marketing for artists

It’s never been easier nor cheaper to advertise and promote art not just locally but nationally and internationally. The traditional means by which artists bring their work to the world is through exhibition at private art galleries, festivals and shows. These forums, shop windows – call them what you…