Social media is important to promoting business in the modern marketplace. It is no longer a matter of debate. That said, there is no one size fits all social media strategy! Each business has to recognise social media content that will benefit it most. What works for an artist may…
From simple pictures and text to pages animated with Flash websites have gone through a process of evolution over the last 15 years. Today, as a serious marketing tool, they are a complete non-starter. You will protest. It can’t be so. Where would EasyJet, Ebay, Amazon be without their…
There’s a lot of excitement about social media’s power to change the game in business marketing, to opening the playing field to all players, big and small. It’s only too easy, working in social media, to go down the evangelist route, selling Facebook, Google+, Twitter and other freely available platforms…
On my social media travels I have encountered artists and creatives getting all tied up and worried about protecting their intellectual property. Three memorable examples are The writer who didn’t want to put up more than fifty words of any one article on his blog for fear that any…