As a social media consultant I do my fair bit to promote social media as an effective marketing tool, but persuading small and medium sized business owners to start taking the likes of Twitter and Facebook Page seriously can be an uphill struggle. I regularly meet 2 distinct types of…
A common refrain I hear from business people is that ‘Twitter is a waste of time’, a mere flood of unimportant trivia. I have argued many times that used properly Twitter can play a significant role in developing and consolidating new business. To illustrate the point I have pointed…