From simple pictures and text to pages animated with Flash websites have gone through a process of evolution over the last 15 years. Today, as a serious marketing tool, they are a complete non-starter. You will protest. It can’t be so. Where would EasyJet, Ebay, Amazon be without their…
On Twitter we can find discussions and comments relevant either directly or indirectly to our industry to which we can choose to contribute our own thoughts. In the absence of any interesting conversations we can even start our own by asking a question or making a bold statement that some…
All I know? This blog post is a distillation of my knowledge about social media marketing. MY knowledge – not the information I have gleaned from other social media sources but rather the information I have collected in the real world through personal experience as a social media consultant and…
Over the last week I have staged two workshopping sessions focussed on helping small companies work toward and develop a social media marketing strategy. It is often said that social media marketing is free. This isn’t true. Certainly the great majority of social media platforms – be they blogs, microblogs,…