Social media is important to promoting business in the modern marketplace. It is no longer a matter of debate. That said, there is no one size fits all social media strategy! Each business has to recognise social media content that will benefit it most. What works for an artist may…
There are hundreds of different sites explaining step by step how to set up a Twitter account. None better than here at Twitter headquarters (Of course!) Before set up I would like to emphasise the following: Twitter username/handle: make sure you choose a name that explains either who you are or what…
Twitter A success close to home One properly tagged twitter can make all big difference. I made the following quick tweet in a workshop break @smmscotland Giving a #workshop on #social media in #Edinburgh today. This is where the magic happens! and this is what happened one minute later …
On Twitter we can find discussions and comments relevant either directly or indirectly to our industry to which we can choose to contribute our own thoughts. In the absence of any interesting conversations we can even start our own by asking a question or making a bold statement that some…
All I know? This blog post is a distillation of my knowledge about social media marketing. MY knowledge – not the information I have gleaned from other social media sources but rather the information I have collected in the real world through personal experience as a social media consultant and…
When someone want’s to set a category to their twitter they prefix the word with a hashtag like this # This categoristion makes that tweet visible to people searching that category of tweet. Those who had something to say about the riots in the UK recently quickly bought in to…