{"id":1240,"date":"2013-02-04T18:23:39","date_gmt":"2013-02-04T18:23:39","guid":{"rendered":"http:\/\/jonhartley.com\/blog\/?p=1240"},"modified":"2013-08-30T10:00:11","modified_gmt":"2013-08-30T09:00:11","slug":"social-media-and-music-if-social-media-be-the-food-of-love","status":"publish","type":"post","link":"https:\/\/jonhartley.com\/index.php\/social-media-and-music-if-social-media-be-the-food-of-love\/","title":{"rendered":"Social media and music: If social media be the food of love…"},"content":{"rendered":"

\"music\"<\/a><\/p>\n

I have helped several music centred organisations including Most Entertaining, one of Scotland\u2019s foremost music tuition companies and the world renowned Scottish National Jazz Orchestra led by saxophonist Tommy Smith. I’ve brought focus to their thoughts on how social media might be harnessed to their advantage.<\/p>\n

I have already posted on social media for music, and music venues in particular in my blog for the \u2018Social media for industry x\u2019 <\/a>\u00a0series \u2013 see \u2018Social media for music venues\u2019<\/a> .<\/p>\n

In this post I want to draw attention to the many good ideas already developed in respect of social media by musicians, orchestras and other players in the industry.<\/p>\n

First off take a look at an article Brian Thompson <\/em>wrote for The Songwriters Association of Canada. It\u2019s a real \u2018down to brass tacs\u2019 approach to social media Brian calls <\/em>The 30 Minute Daily Strategy<\/a> \u00a0and includes great advice like<\/p>\n

10 minutes
\n– Use Twitter Search to find and<\/em>\u00a0<\/i>follow music industry\u00a0professionals<\/em>\u00a0<\/i>who are\u00a0relevant to your goals (music bloggers or journalists, music supervisors, agents, managers, labels, publishers).<\/em><\/p>\n

The advice Brian gives can be valuable to social media marketing novices not simply in music but across all industries.<\/p>\n

Chase Farmer (that\u2019s a name, not an instruction!) focuses on the social media platforms custom made for Musicians.<\/p>\n

As a musician or manager of an orchestra you\u2019re about sound and spectacle so what could be better than Youtube for attracting attention and worming your way into the rhythm of peoples lives? \u00a0Well maybe the answer to my question is \u00a0TubeMogul<\/a> which Chase tells us \u2018allows you to upload your video one time and it will send it out to a vast array of video networks across the web.\u2019<\/p>\n

Check out Chases article and think multimedia!<\/a><\/p>\n

Zach Pentel dances to the same tune as Chase and has published \u00a05 Superb Social Media Tools for Musicians<\/a>\u00a0on Mashable and talks about sharing tracks via Twiturm on Twitter. He also draws attention to something called Band metrics which is analytics for musicians \u2013 \u2018 a measurement platform built just for musicians [which] measures the ways that fans interact with artists to pull out real-time \u2014 and more importantly, actionable \u2014 information that gets to the heart of what your fans respond to.\u2019<\/p>\n

Hmm? This is all beginning to sound like a lot of work! Is there any point?\u00a0John Paul Titlow<\/a> thinks there definitely is, and he has the evidence to prove it in his article Yup, Social Media Really Does Drive Music Sales<\/a><\/p>\n

Mr Titlow writes \u2018If there’s a key takeaway for the music industry, it’s that maintaining an active Web presence and utilizing social media are every bit as valuable to the business of music as everybody thought.\u2019<\/p>\n

Providing the base line to this positive vibe Cyber Pr outlines 3 mistakes musicians make in social media <\/a>that you will do well to avoid including<\/p>\n

\u2018Mistake Number 1: Self-Promotion is the Only Form of Communication (Or, Content is NOT Varied!)\u2019<\/p>\n

The answer to monotone marketing is apparently \u2018…that only 1 in every 10 posts should be self-promotional, with the rest focusing on mixed media content focused on sharing your interests and passions with your fans and followers.\u2019 Take a look at the social media pyramid for musicians<\/a> the article links to \u00a0for some sage advice.<\/p>\n

Do you have a band, orchestra or just yourself struggling or succeeding in music promotion via social media? \u00a0We would love to hear your experiences so comment below.<\/p>\n

Finally, how about a little music! Here’s something I love. Trumpet!<\/p>\n