Heating houses with ‘nerd power’ – BBC News
Website trouble questionnaire
Set up: blog
There are two main blogging platforms. WordPress is owned by Automatic (which I would recommend over all others). Blogger is owned and managed by the Google organisation. Both platforms offer users the opportunity to set up a blog free of charge. This page provides a link to information on setting up both WordPress and…
Social media’s greatest value for most of us – Enhancing conventional marketing
There’s a lot of excitement about social media’s power to change the game in business marketing, to opening the playing field to all players, big and small. It’s only too easy, working in social media, to go down the evangelist route, selling Facebook, Google+, Twitter and other freely available platforms…
The essential social media checklist for blogs and twitter
How many times have I blogged and then forgotten to tweet alerting followers to my blog? How many times have I tweeted in haste and twegreted (ooh, that doesn’t work) at leisure because I didn’t add a link or photograph? How many times have I blogged and gone with words…
Bad social media – Quantas shoots itself down under
A good portion of my social media workshops focus on the idea of starting or participating in conversations with the market. The subject of conversation that a company starts should engage potential clients’ interest and garner important feedback for the company. Quantas airlines launched a twitter campaign shortly after an…
Good social media : Bad social media – a series that will run and run
Twitter A success close to home One properly tagged twitter can make all big difference. I made the following quick tweet in a workshop break @smmscotland Giving a #workshop on #social media in #Edinburgh today. This is where the magic happens! and this is what happened one minute later …
Conversations in social media – can you control them? should you control them?
On Twitter we can find discussions and comments relevant either directly or indirectly to our industry to which we can choose to contribute our own thoughts. In the absence of any interesting conversations we can even start our own by asking a question or making a bold statement that some…