Heating houses with ‘nerd power’ – BBC News
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Trade Fair Exhibitions: Like Social Media Never Happened!
Whats wrong with these pictures taken at the SECC in Glasgow at Scothot, “the definitive event for the Scottish hospitality, tourism and catering industry”? Take a moment to look at them. Seen it yet? There are no pointers to social media on any of the stall displays featured! None!…
Travel Bloggers: Marketing and PR professionals in flip-flops?
What is your first thought when you see a headline ‘Best practice in travel blogging’? If you are like me you will have this idea that bloggers are autonomous individuals bringing the world to their readers in the same spirit as investigative reporters in the conventional news channels. With this…
Social Media for IT support
Companies employ external IT support companies because it is not economical to run an IT department in-house. That said an effective support company should resemble an in-house employee in terms of its Speed of response – availability Investment in the company’s future – providing advice on IT developments that will…
Silly conversations : Twitter versus LinkedIn
Sugar or salt? Which is better? Well of course neither sugar or salt is essentially better than the other but they both have their place. I’d never have salt in my tea. Sugar on my chips would be awful. I like a bit of both in my porridge. A similarly…
Social media and theatre – front of stage
I’m always telling my clients that social media enables any and every organisation to run its own 24 hour news channel. Through text, film and audio platforms there are endless opportunities to promote your product and service. In no industry can this be more powerful than theatre. In my earlier…
Social media and music: If social media be the food of love…
I have helped several music centred organisations including Most Entertaining, one of Scotland’s foremost music tuition companies and the world renowned Scottish National Jazz Orchestra led by saxophonist Tommy Smith. I’ve brought focus to their thoughts on how social media might be harnessed to their advantage. I have already posted…