Heating houses with ‘nerd power’ – BBC News
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Wake up and smell the coffee – Twitter works!
Here’s an interesting story on Twitter success in the coffee shop business written by Erik Bratt at MarketingProf. ” The Coffee Groundz Company: Started in 2007, the Coffee Groundz is a coffee shop, bar and all-round “hang-out” joint. Twitter address: @coffeegroundz The Houston-area coffee shop was just another coffee shop—until it…
4 common types of ‘Social Media Nonsense’ and their antidotes
As a social media consultant I do my fair bit to promote social media as an effective marketing tool, but persuading small and medium sized business owners to start taking the likes of Twitter and Facebook Page seriously can be an uphill struggle. I regularly meet 2 distinct types of…
Starting out in social media – a social media mix
You want to start marketing using social media but you don’t know where to start. This film outlining a basic social media mix gives you a good start Remember! you can subscribe to our blog, choosing alerts on updates to only those categories that interest you. [subscribe2]
Common SME social media errors – watch out!
There are some very common errors committed by small business owners launching into social media marketing. Too often social media beginners start strong and eager, posting 10 tweets in a day and knocking off 3 blog posts in a week, before gradually retreating into a silence that suggests to…
Developing business through Twitter – UK SME Twitter success stories
A common refrain I hear from business people is that ‘Twitter is a waste of time’, a mere flood of unimportant trivia. I have argued many times that used properly Twitter can play a significant role in developing and consolidating new business. To illustrate the point I have pointed…
LinkedIn for B2B – the power of groups
LinkedIn is great place to foster relationships (connections) necessary to driving your B2B services. It works like a conventional networking session only its global, runs 24 hours and you get to wear one heck of a fancy name badge – a name badge (your LinkedIn profile page) where readers can…