Protect yourself!
An ill considered comment at a networking event can cost you clients and money. The same goes for an off colour tweet or poorly researched blog
Every company needs a social media policy that is flexible enough to enable the free flow of information and interaction with the market while also protecting the brand. Amongst things to be considered are
- Editorial guidelines – what can be written, uploaded and linked to
- Leadership – who is responsible for each aspect of social media
Let us help you put together an comprehensive social media policy
Go to my blog post on social media policy for more insight.
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