There are some very common errors committed by small business owners launching into social media marketing.
- Too often social media beginners start strong and eager, posting 10 tweets in a day and knocking off 3 blog posts in a week, before gradually retreating into a silence that suggests to online visitors that they went bust
- Too often they forget about that ‘conversation’ thing their social media consultant mentioned and without engaging with any fellow social networker go round using twitter etc like glorified noticeboards
- Too often….
Well, I shouldn’t go on without confessing that someone else put together this very neat summary of social media mistakes and I recommend you read it.