1. Good list. Can’t argue with any of your recommendations. The only problem I see is, perhaps, companies being paranoid about social media.
    Great account managers will thrive if given their head and build relationships online. This may not suit some companies as they worry that individuals become irreplaceable and, as a result, they lose control of their employees.

    • I agree that companies can be reticent to let employees take the lead on social media, but with a proper social media policy that includes editorial guidelines and the establishment of gatekeepers e.g. controlling passwords etc there shouldn’t be a problem.

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