Examples of social media success and disasters
What is your first thought when you see a headline ‘Best practice in travel blogging’? If you are like me you will have this idea that bloggers are autonomous individuals bringing the world to their readers in the same spirit as investigative reporters in the conventional news channels. With this…
Here’s an interesting story on Twitter success in the coffee shop business written by Erik Bratt at MarketingProf. ” The Coffee Groundz Company: Started in 2007, the Coffee Groundz is a coffee shop, bar and all-round “hang-out” joint. Twitter address: @coffeegroundz The Houston-area coffee shop was just another coffee shop—until it…
A common refrain I hear from business people is that ‘Twitter is a waste of time’, a mere flood of unimportant trivia. I have argued many times that used properly Twitter can play a significant role in developing and consolidating new business. To illustrate the point I have pointed…
A good portion of my social media workshops focus on the idea of starting or participating in conversations with the market. The subject of conversation that a company starts should engage potential clients’ interest and garner important feedback for the company. Quantas airlines launched a twitter campaign shortly after an…