Wake up and smell the coffee – Twitter works!


Here’s an interesting story on Twitter success in the coffee shop business written by Erik Bratt at MarketingProf. ” The Coffee Groundz Company: Started in 2007, the Coffee Groundz is a coffee shop, bar and all-round “hang-out” joint.  Twitter address: @coffeegroundz  The Houston-area coffee shop was just another coffee shop—until it…

Continue reading

Social media for the home improvement business


  In a stagnant housing market more people are spending money on improving the home they have got rather than attempting to sell and buy. This is good for home improvement businesses and especially those who are working to harnass the power of social media. As with all articles in…

Continue reading

Social media for ‘X’

Social media is important to promoting business in the modern marketplace. It is no longer a matter of debate. That said, there is no one size fits all social media strategy! Each business has to recognise social media content that will benefit it most. What works for an artist may…

Continue reading

Bad social media – Quantas shoots itself down under

A good portion of my social media workshops focus on the idea of starting or participating in conversations with the market. The subject of conversation that a company starts should engage potential clients’ interest and garner important feedback for the company. Quantas airlines launched a twitter campaign shortly after an…

Continue reading

Conversations in social media – can you control them? should you control them?


On Twitter we can find discussions and comments relevant either directly or indirectly to our industry to which we can choose to contribute our own thoughts. In the absence of any interesting conversations we can even start our own by asking a question or making a bold statement that some…

Continue reading