Post – Prism – surrendering the minimum of personal information to register on social media


  Even though it is clear that social media such as Twitter, Facebook and Youtube are effective tools for marketing I have occasionally met business people who dismiss all social media platforms as part of a ‘Big Brother’ conspiracy, as big corporation and/or governmental mechanisms for monitoring people. In the…

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The 4 Tribes of Social Media Marketing – Which do you belong to?

It’s September and time, after the distractions of summer months, to fully re-engage with your business. For many businesses September is the beginning of a new sales cycle and that means securing present contracts and customers and seeking new opportunities. All of them have their traditional marketing initiatives in place…

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Social media’s greatest value for most of us – Enhancing conventional marketing


There’s a lot of excitement about social media’s power to change the game in business marketing, to opening the playing field to all players, big and small. It’s only too easy, working in social media, to go down the evangelist route, selling Facebook, Google+, Twitter and other freely available platforms…

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Conversations in social media – can you control them? should you control them?


On Twitter we can find discussions and comments relevant either directly or indirectly to our industry to which we can choose to contribute our own thoughts. In the absence of any interesting conversations we can even start our own by asking a question or making a bold statement that some…

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Social media policy? You can not afford to go without one!

twitter violence

Social media like any other form of company communication regulates the smooth running of your company and defines its reputation out there in the market. In traditional company communication managers have always had control and oversight on what is published in the company’s name. It isn’t so hard to monitor…

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