There are a lot of people who imagine that simply setting up a Twitter account or Facebook Page is a significant advance down the road to social media marketing success. They are wrong. They are no closer to social media marketing success than a monkey buying a pencil is to…
I have spent a lot of time this last year talking social media. I don’t mean long conversations. I mean hundreds of short conversations with people whose businesses could benefit from taking social media seriously. Here are a few of my favourite answers to the question ‘Do you use…
I was asked this morning what kind of return on investment (ROI) might be expected from developing a social media strategy. My interrogator, a letting agent, was wanting a number and I couldn’t give her one. What I gave her was this. Social media – going to places other media…
In the series ‘Social media for x’ started only a few short months ago I have looked at social media content for several industries including entertainment, building and recruitment. The main focus has been on the content that companies can generate themselves. I hope the ideas I have provided so…
In a stagnant housing market more people are spending money on improving the home they have got rather than attempting to sell and buy. This is good for home improvement businesses and especially those who are working to harnass the power of social media. As with all articles in…
This is the second blog post in the Social media for ‘x’ series. Not a load of guff about the 5 best WordPress plugins or 8 ways to find followers that is so typical of social media posts, but some real ideas on content for the blogs, Facebook, Twitter…