Social media like any other form of company communication regulates the smooth running of your company and defines its reputation out there in the market. In traditional company communication managers have always had control and oversight on what is published in the company’s name. It isn’t so hard to monitor…
On my social media travels I have encountered artists and creatives getting all tied up and worried about protecting their intellectual property. Three memorable examples are The writer who didn’t want to put up more than fifty words of any one article on his blog for fear that any…
All I know? This blog post is a distillation of my knowledge about social media marketing. MY knowledge – not the information I have gleaned from other social media sources but rather the information I have collected in the real world through personal experience as a social media consultant and…
If you are, like me, a social media professional, or even just an averagely clued up website owner looking for ways to exploit your online presence then you should be familiar with blog posts entitled something like “8 ways to max your Facebook page!” “Five top secrets for twitter success.”…
If you have a personal Facebook account you’ll be familiar with the process of making ‘friends’. Anyone you meet who ranks between ‘decent enough (probably not dangerous)’ and ‘totally cool, hot or a great laugh’ you can simply send a request to be friends and they can accept or decline.…
While social media provides many positives for marketing a company it can also be a source of serious problems. Without a proper social media policy companies can, thanks to unchecked social media engagement, lose clients and even find themselves the subject of lawsuits. When employees using id’s and usernames associated…